LOUD & CLEAR PRESENTS

COVER SONG.

You think you know how to describe your business.
Then you have to write your bio.

A free 3-step workbook that puts one real detail from your work into the way you introduce your business.

A 7-page PDF. About 20 minutes.

Vinyl record, fountain pen and handwritten notebook on a wooden desk under a brass lamp

Across the table, you lean forward. Your espresso goes cold while you explain—eyes lit up—how you helped that client, why the new onboarding process saved you four hours a week, and the detail you'll happily spend an extra hour getting right.

Then you open a blank page.

"Passionate about helping you achieve your goals."

All that personality, squeezed into a sentence half your industry could publish.

Cover Song is a free 3-step workbook that puts one real detail from your work into the way you introduce your business.

Pull up your bio, open your Notes app, and let's get into it.

Inside the three steps, you'll:

01

Hand your introduction to your competitor.

Hypothetically. Find out how much they could steal without changing a word.

02

Make "personalized service" explain itself.

What do you actually do? Find the details hiding behind the polite little promises.

03

Catch yourself putting on your "business voice."

You know the one. Perfect grammar. Zero signs of life. Read it aloud and hear where you disappear.

04

Write one sentence you'll actually want to use.

Put it in your bio, on your homepage, or in that draft you keep pretending you'll finish.

Your pen. Your opinions.
A small piece of your working day.

Let's put them on the page.

Three steps. One introduction. One sentence worth keeping.

Anna Rachele Capolingua, brand voice specialist

BY ANNA RACHELE CAPOLINGUA

Brand voice specialist & ghostwriter